Arabic Keyword Research and Analysis
Once we have a good understanding of your company, industry, and target market we jump right into our Arabic keyword research. This is a detailed process where we use a variety of online tools to determine which keywords are going to work the best for your Arabic search engine optimization campaign. Selection of the right keywords for your website can be the difference between a mediocre campaign and a great campaign so we make sure we do our due diligence during this stage of the process. It is also important to note that this is not a one time process that never gets repeated but we regularly evaluate whether or not the current keywords we are targeting are the best ones.
Arabic Keyword Assignment and Mapping
Equally as important as the keyword research is selecting which pages we will use to target your keywords. Assigning keywords to the correct pages on a site can help us make sure the appropriate landing pages get the desired portion of the overall organic search traffic based on your product or service offer priority.
We like to think that our keyword research and assignment processes are what set us apart from the competition. The time and strategy that we put into these two elements of any Middle East SEO campaign sets your company up to succeed.
SEO Audit Code Optimization
With a clear understanding of your company and with your keywords assigned to the correct pages on the site we are ready to start auditing the code of your website to see what improvements need to be made. We begin with the most important optimization elements and work our way to periphery elements giving us the opportunity to push live the optimization elements that are going to have the biggest impact on your SEO earlier. Once this phase is complete we move onto the link related activities and on-going content creation.
Links are one of the most powerful if not the most powerful ranking factor for most search engines today. Our Arabic linking efforts are set apart from our competitors by our link research process. While many SEO’s are still buying cheap links from directories and getting links from low quality content marketing, we believe that good link building starts with good research into where and how the best links can be attained for your website. This starts with understanding what kind of individuals online would be interested in your brand. Then we find out where these individuals spend their time online. Once we understand this, we brainstorm ways that we can use the channels these individuals are on to get them interested enough in your website to link to you.
Arabic Content Creation
Creating and hosting well written Arabic content on your website is key to gain valuable rankings in the search engines. IstiZada uses specialized Arabic content writers to create unique and engaging content that will not only please the search engines but also your site visitors. Once the keyword assignment is complete we begin to create content around your target keywords. All of our campaigns have ongoing content creation as part of each month’s strategy.